Fair Trade Fashion
Fair trade fashion can be confusing at the best of times. So we try to simplify it by answering the question ‘what is fair trade fashion?’ but also giving a wide range of fairtrade fashion to shop from. Fair trade is the name given to a market based approach which helps to improve trading conditions and promote sustainability.
Generally it can apply to a wide range of products both grown or manufactured in developing countries and more specifically in fashion it usually relates to the farmers growing cotton or producers manufactured in developing countries. Use of the term Fair trade does not actually convey that a company holds a certification or commits to any standards, it is more a term used to describe the general approach to trading that they have adopted.
One area which often creates confusion is the distinction between the terms ‘Fair trade’ and ‘Fair Trade’
Fair Trade describes fashion which typically has been handmade in developing countries and involves a trading partnership, based on dialogue, transparency, and respect, that seeks greater equity in international trade and usually secures the rights of marginalized producers and workers.
Fairtrade is a term that describes goods (usually cotton in the case of fashion) that have been produced, traded, processed and packaged in accordance with Fairtrade standards. For a product to display the FAIRTRADE Mark it must meet international Fairtrade standards which are set by the international certification body Fairtrade Labelling Organisations International(FLO).Fairtrade’s focus is on helping farmers and workers improve the quality of their lives and take more control over their futures. It aims to tackle poverty and empower producers in developing countries. You can find out more here www.fairtrade.org.uk.