Ethical fashion can be a difficult term to define. Ethics are very different for each person and we don’t want to dictate what you should and shouldn’t buy, just help you to find beautiful clothes that may offer a more sustainable or ethical choice depending on your values . The clothes on this site are selected because they are beautiful and high quality clothes that are made to last and offer some sort of more ethical/ sustainable option than the usual high street offerings by committing to at least one (and in most cases more than one) of these principles.
Made from sustainable fabrics including organic and Fairtrade Cotton, sustainable Bamboo, recycled materials and Tencel.
Made under fair trade principles or in ethical factories
Ethically made in Britain
Many of the brands featured also use a significant proportion of their turnover for charitable causes, are pioneers in ethics and sustainability and have a strong commitment to ethics and sustainability throughout their operations.
We hope to offer a fantastic alternative for those that are disillusioned by the low quality clothing on the high street. From pollution and waste of resources to human rights, animal cruelty and tax avoidance of well knownUK brands, there are so many reasons to think carefully about where your clothes come from and how they are made. It is up to you to decide on what your ethics are, we want to help you find beutiful and stylish clothes that fit with your values.
Each brand has different values and certifications and we would recommend that you check their websites and corporate responsibility page to see whether their values fit with yours. Below are some certifications that you can look for to be sure that they really are following the principles that they talk about. The Ethical Consumer Website also has a really useful guide which includes the ethical and environmental rating for a range of ethical and high street brands.
GOTS (Global Organic Textiles Standard)