High street fashion is a firm favourite with most women who love to shop and keep up with the latest trends. High street fashion is easy to shop, offers a great selection and is also really affordable. Lately though there has been media coverage of ethical and environmental issues relating to various high street fashion shops and brands. The difficulty faced by many shoppers is knowing which of the high street fashion shops are the most ethical and what alternatives there are. So we have decided to compile a list of 51 online fashion shops which offer a sustainable alternative to high street fashion. Some are even sold on the high street as well. By supporting these brands you could help to increase the amount of ethical and sustainable high street fashion that is available in the future.
You could just check out our search engine for sustainable fashion at www.style-is.co.uk for thousands of ethical alternatives to high street fashion.
51 Sustainable Alternatives to High Street Fashion
A classic women’s wear boutique that is known and loved for quintessentially English flavour with a hint of Eastern influence, its signature prints and textured weave fabrics. Adini use natural fabrics, non toxic dyes and have an extensive ethical and fair trade policy ensuring all workers are treated well and in addition to a sustainable income recieve a range benefits such as education for their children.
Annie Greenabelle offers fashion dress with a hint of vintage inspiration for the young at heart. They use sustainable fabrics like organic cotton, are members of the Ethical Trade initiative. Annie Greenabelle cotton jerseywear and knitwear is designed, knitted, dyed, printed, manufactured and distributed in the UK. Annie Greenabelle are also sold in some stores of the high street fashion chain Topshop.
Antiform is an innovative fashion label creating a very affordable alternative to high street fashion with a creative combination of fashion forward shapes and heritage design. All of the reclaimed materials and workmanship for the brands collection are sourced from within 20 miles of their Yorkshire studio.
Ascension sell a range of fashion which where possible is made from organic cotton under ethical conditions. There own label collection combines classic styles and best organic cotton and bamboo with the finest artisinal skills, all created in an ethical way of course! Ascension are great for fashion forward casual wear including t shirts, vest tops and fair trade baseball boots.
ASOS Greenroom sells a variety of labels with varying ethical policies including Annie Greenabelle, People Tree and Choolips. They also sell ASOS Reclaimed Vintage, a collection featuring reshaped pieces with fabrics and designs from decades past and ASOS Africa, which is produced in collaboration with a rural Kenyan community, allowing underprivileged communities to establish sustainable business through local craftsmanship. The ASOS Africa Collection features bold African inspired prints and contemporary shapes.
ASOS Marketplace is somewhere that anyone can sell new, preowned and vintage fashion. There are plenty of amazing vintage clothes to choose from and some great brands upcycling unique and innovative fashion. We especially love the Fix Up Look Sharp Boutique which sells some amazing clothes in aid of the children’s cancer charity CLIC Sargent.
Aspiga is a one stop shop for holidays selling a great range of swimwear, beach wear, sandals, jewellery and accessories to rival any high street fashion shop. The products are made in Kenya and India and are helping to fight poverty through trade. Aspiga also donate a percentage of their profits to the Brydges Centre, a children’s orphanage just outside Nairobi.
Beaumont Organic is all about luxurious organic clothing with affordable prices that are comparable with high street fashion brands. Beaumont Organic collections feature simple contemporary styles. Their clothing is made in a factory near Porto in Portugal, a country known for its high quality linens and jersey.
Bibico is all about simple, beautifully made clothes for the every day. Their collections are stitched, woven and knitted from high quality natural materials in fair trade cooperatives. Much of the knitwear is made by hand and the woven collections feature hand embroidered detailing.
Boho Hemp sells clothes by Nomads, a Canadian company, Uprise, a Belgium Brand and Mehadevi designs from Canada. Their collections include casual wear as well as yoga and dance wear. Their unique style makes a great alternative to high street fashion.
Braintree Clothing originated in Sydney, Australia but are now based in London. They create beautiful and wearable clothing using hemp, organic cotton and bamboo. Their collection has expanded greatly since they first started out selling a few beach pants and t shirts but they remain committed to sustainable fashion and improving working conditions for everyone involved in the textile industry.
Buy My Wardrobe is a marketplace where anyone can buy and sell preloved designer and luxury clothing. You will find an extensive range of designer labels and even some high end high street fashion at a much more affordable prices than buying them new and will also be doing your bit for the environment by reducing waste.
Charlie Boots sell unique women’s wear and accessories, all made in the UK from organic and sustainable materials. They have small but perfectly formed collection of accessories which are really different to anything you will find in high street fashion shops.
Choolips are a contemporary fashion brand that are pioneering new ways of working with a community of trailblazers that follow more than Fairtrade principles, to create on trend, playful and pretty clothes. In partnership they create new commercial opportunities that benefit each business in their supply chain.
Earth Couture sell lounge wear and yoga wear that has been made with respect for the planet. They use organic cotton sourced from certified suppliers that adhere to strict global organic textile standards. With every sale they donate much-needed mosquito coils to families in Nigeria helping to protect them from life-threatening malaria, to which young children are particularly vulnerable
Eco Eco is a sustainable lifestyle brand that sells an exciting range of eco fashion which where possible is made from sustainable and organically grown fabrics like organic cotton and hemp.
Ethics girls is a cooperative with an online shop selling a range of stylish ethical fashion brands including Kuyichi, Remaid and Nancy Dee. Plenty of choice of high street fashion alternatives including clothes and accessories.
Etrala create limited run collections using 100% natural fabrics, such as pure silk, British wool and organic cotton. They have a ‘slow fashion’ approach, reducing surplus and stock by only creating as per demand. Their clothes are a great alternative to higher end high street fashion with beautifully made clothes with interesting features and details.
Fashion Conscience is an online Boutique dedicated to fashion forward ethical and sustainable fashion. They stock some great contemporary brands including Skunkfunk and Fair +True that are not available in high street fashion shops. They also have an extensive range of vegan shoes and accessories.
howies are an outdoor wear company that use organic cotton and sustainable fabrics. They stock a large selection of organic jeans, t shirts and sweatshirts which are both practical and stylish. They also sell some high performance sports wear.
Johari sell beautiful clothes that have been handmade in Kenya by the social enterprise Johari Designs. Each piece of clothing sold by Johari helps to empower vunerable young adults to build a living for themseleves. They also work with designers like Julia Smith to create unique collections that offer a really unique alternative to high street fashion.
Komodo is an ethical lifestyle brand that cares as much about people and the environment as they do about creating amazing clothes. They remain true to their roots which were formed when the brand began back in 1988 in Bali. Komodo clothes are high quality, affordable and extremely wearable. They use a variety of fabrics including hemp, linen and bamboo.
LIV UK is a lifestyle brand selling a range of clothes made from organic and biodynamic cotton, which is fairly traded and sustainably grown.
The Lowie collection is inspired by traditional handicrafts from around the world and packed with timeless and quirky pieces that are really special. Their clothes feature unique in house prints, the finest soft wools, luxurious organic and recycled cottons, top quality leather, hand-knitting, crochet, hand-stitching and hand-embroidery.
Maude and Tommy is an ethical Boutique in York that also has a great online fashion store. They stock some really up to the minute brands including Skunkfunk, People Tree, Tatty Devine and Salt.
Maiya is a luxe eco fashion women’s wear label. All of their clothes are made in the UK from organic, fairtrade and sustainable fabrics. They also have a fully upcycled collection offering one of kind pieces in unique vintage fabrics.
The Motel Vintage Collection takes vintage pieces that have been handpicked from around the world and reworks them into modern shapes for todays fashionistas.
Monkee Genes sell a great range of organic cotton and bamboo jeans in a range of on trend styles and colours. They also have a range is ‘Made in the UK’. The brand are committed to ethical fashion with a logo that promises ’No Slave Labour, No Child Labour, No Blood, No Sweat, No Tears’.
Nancy Dee make beautiful and affordable high street clothing in the UK using sustainable fabrics. By manufacturing in the UK they aim to support the local economy and preserve skills that may otherwise have been lost whilst ensuring high quality. Nancy Dee are particularly known and loved for their soft draping jersey dresses.
Natural Collection is an online store selling organic and eco friendly clothing from brands including Komodo, People Tree and Asquith London alongside a range of other eco products including beauty and homewares.
Nomads is a fair trade label selling unique and individual designs with a signature of Indian crafts including block printing, hand appliqué and patchwork designs. Many of their collections also utilise organic cotton.
Oxfam Fashion have the most extensive and comprehensive selection of preloved clothes with plenty of vintage, high street fashion and even summer designer pieces. The website is easy to allowing you to search by style, size and lots more variables.
Outsider is a slow fashion brand creating great clothes that don’t go out of fashion. Outsider is a popular brand with customers including celebrities and professional women. They use a range of sustainable fabrics including hemp, bamboo, organic cotton and organic merino wool.
Patagonia are recognised not only as specialists in high performance outdoor clothing but also as pioneers of sustainable clothing. They have a strong commitment to recycling and use a range of sustainable fabrics including organic cotton, recycled polyester, hemp and chlorine free wool.
People Tree are a well recognised pioneer of ethical and fair trade fashion. Their beautiful and high quality clothes make use if artisan skills creating a sustainable livelihood for those involved in their manufacture. From the organic cotton farmers to the weavers and hand knitters, People Tree is making a really postive difference to the loves of people in some of the most impoverished parts of the world.
The Peruvian Collection utilises some of the finest some of the finest traditional cottage industries of South America to create artisan designed and handcrafted pieces that look and feel great to wear. The brand has a strong commitment to fair trade and uses a range of luxurious fabrics including Alpaca fibre and Peruvian Pima cotton.
RAJE collaborative, ethical and innovation led company. Their collections are tailored to compliment different body shapes and skin tones and each item on the website is accompanied by a description of which body shape and colourings it will suit best. All of the collections at RAJE are handmade to a high quality and t shirts are fairly traded and screen printed with water based inks.
Rapanui is an eco fashion label based in the Isle of Wight. Rapanui’s casual wear is inline with the latest trends but is made from sustainable materials in ethically accredited factories that are powered by wind and solar energy.
Sapelle is an online boutique with a fabulous selection of ethical fashion sourced from social enterprises and artisans from all over Africa. The clothes at Sapelle feature bold and bright African prints as well as locally-sourced fabric, organic and up-cycled cotton, recycled materials of all kinds and sustainable natural raw materials.
Sara C is an ethical designer label with collections featuring beautiful prints inspired by nature created with respect for the environment. Each garment at Sara C is individually handmade in Britain using eco-friendly processes and fabrics.
Seasalt Cornwall are popular brand selling casual clothes inspired by the coast of Coast of England. They are particularly known for their unique prints and nautically inspired pieces. They use a variety of sustainable fabrics in their clothes and a number of their products are made by producers that support the remaining maritime textile traditions and small scale manufacturing in coastal areas around the UK and Ireland.
Tara Starlet is a ethical fashion brand creating vintage inspired clothing from end of roll fabrics and original buttons and trimmings. Inspirations for the collections include pin-up paintings and silver screen starlets like Audrey Hepburn and Marilyn Monroe as well as a collection of original patterns.
The Keep Boutique is a new online store which stocks a great selection of stylish and affordable ethical brands including Sara C, People Tree, Komodo and Bibico. The Keep has a clear mission to promote fashion brands with true integrity, whilst carefully curating the selection to ensure style comes first.
Think Boutique is an online store with a carefully selected range of clothing that has been chosen for both its style and ethical credentials. Many of the products at Think Boutique are sourced in the UK, they also stock fair trade, organic, sustainable, up-cycled brands including Antiform, Lowie and Nancy Dee.
The Natural Store is an online lifestyle store selling a range of eco friendly products including some ethical fashion brands that are a great alternative to high street fashion. They have a great selection of t shirts including Red Robot, THTC and Silverstick.
TOMS shoes is more of a movement than a company. The original TOMS shoes alpargata-inspired Classics have become highly fashionable with a wide range of colours and styles available. The brand creates a range of other shoes and eyewear. THe one for one initiative at TOMS ensures that for every pair of shoes or eyewear that is purchased, they donate a pair to someone in need.
Timberland are an online and high street fashion brands with a range of outdoor and casual wear for men, women and children including their very popular Earthkeepers range. Their clothes are made from a range of innovative and sustainable materials and their website demonstrates their high transparent approach with details of their performance against a range of ethical and sustainable measures.
Traid Remade is a label which creates desirable and on trend clothes for men and women using waste textiles that would otherwise be thrown away. Each piece is hand stitched in factory in London. The label is run by the charity TRAID which works to fight global poverty and protect the environment through its clothes reuse activities in the UK.
The Urban Renewal label at Urban Outfitters uses vintage and dead stock clothing and acessories which are upcycled and customised to create something new and on trend.
The Vestiaire Collective is an online marketplace for buying and selling pre loved designer and high end high street fashion. Items are authenticated and checked before they reach the seller to protect from counterfeits, mis-selling or mis-pricing of items. A great place to buy investment pieces for less than they would cost new.
Wall London is a socially responsible fashion boutique with an online store. Its collections use luxurious natural fabrics and are a good alternative to high end high street fashion. The brand operates under fair trade principles and brings employment to much needed areas in Peru. It also supports a number of different charities in the area.
That is it for now!
With warmest wishes