We all want to feel good in the clothes that we wear and we are pleased to say that there are now plenty of online fashion shops stocking clothes that are stylish, sustainable and made with respect for those working in the supply chain. Great Fashion, no compromise!
Our definition of Feel Good Fashion: Clothes and accessories that make you feel good without compromising on style, quality or ethics. Clothes with which you form an emotional connection and that mean something special to you. Clothes that will feel as good next season as they did this season.
Here are 25 of my favourite online fashion shops selling feel good fashion
Beautifully made casual clothes with a nautical feel, inspired by the coast of Cornwall. Seasalt Cornwall are known for their fun and unique prints and supersoft lambswool knitwear. Ethically made in the UK and Turkey. I can vouch for the fact that Seasalt Cornwall clothes feel and look amazing.
One of my favourite online fashion shops, selling a variety of fashion forward fair trade, vegan and eco friendly brands including SkunkFunk, Elvis & Kresse and Monkee Genes. Lots of colourful and unusual pieces to choose from.
An intelligently and stylishly curated selection of fair trade, upcycled, locally produced and sustainable fashion including brands like Nancy Dee and Antiform.
An online fashion store stocking carefully selected ethical fashion inspired by Africa and sourced from brands, social enterprises and artisans from all over Africa. I would recommend checking out the striking tribal prints.
At Outsider, the philosophy is that good clothes don’t go out of fashion. Outsider clothes are high quality and made with attention to detail, they also look beautiful when worn.
Working with ethically responsible brands and artisans from Asia, Africa and the Middle East, Fashion ComPassion is an ethical online retailer with plenty of statement accessories. I particularly love the range of colourful and sparkly clutch bags.
Luxurious organic clothing that is timeless, easy to to wear and soft against the skin. I love the slouchy tops and knitwear.
Made in the UK using organic and sustainable materials, Nancy Dee is known for beautifully draped jersey pieces and contemporary classic styles. I love the flattering cut of Nancy Dee dresses.
Fair trade clothes made from natural materials for an effortless style. Bibico’s lace panelled tops and tunics are a really versatile and chic addition to any wardrobe.
An online fashion store with timeless contemporary style ethical fashion. Ascension stock both their own label clothes and brands like Komodo.
Maude and Tommy
A boutique in York selling a great selection of responsibly gorgeous fashion including brands like Himilaya and Sam Ubhi. Luckily for us they also have an online fashion shop.
An uber stylish boutique in Brixton stocking some great brands with a story to tell including Studio Jux, Lowie and Maitri and clothes to cherish. Don’t worry if you don’t libe in London though, they also have a great online shop.
Feel good fashion made from sustainable fibres including bamboo, organic cotton and hemp. I am loving the chilled out boho vibe of the collections.
A great selection of ethical fashion brands including Lowie, Outsider and Kuyichi.
One of the key pioneers of ethical fashion, People Tree make Fairtrade and organic clothes. They are my favourite place to buy ethical workwear but they also have some amazing casual clothes and party dresses.
Komodo clothes feature classic shapes with artisan finishes. I just love their gorgeous knits.
Sara C’s stunning nature inspired prints are featured on simple contemporary styles made from sustainable fabrics to allow them to really stand out. I am completely in love with the whole collection.
Annie Greenabelle’s flirty and feminine clothes are sold in some of the biggest fashion retailers including Topshop and ASOS. If you want to shop the whole collection which is made ethically either in the UK or abroad from organic and sustainable fabrics, you just need to check out their very own online fashion shop.
Recycled and organic outdoor and casual wear that doesn’t compromise on style, performance or practicality. A good place to stock up on organic jeans and t shirts.
A cool eco brand from the Isle of Wight. Rapanui make great organic cotton t shirts, using renewable energy , simple!
Wall Luxury Essentials
A socially responsible brand making luxurious clothes. I love their elegant a line raincoats, so perfect for the British weather.
Whilst not all of the brands at Zalando might be considered ethical, they do stock a good variety that are including Skunkfunk, A Question of, People Tree and Kuyichi.
If you really want to spoil yourself, Peruvian Collection is the place to go. Their alpaca knit capes and coats are perfect for cocooning yourself on the coldest of winter days.
Luxurious and eco friendly homewear and clothes for men and women. Classic and chic styles by brands including Outsider.
Yooxygen is the name of the eco friendly and ethical fashion department at Yoox. It is also the home to Master & Muse, an exclusive collection of socially responsible clothes and fashion accessories curated by Amber Valletta.
What do you think? Which are your favourite online fashion shops?
With warmest wishes