Parka Jackets – Top 5 for 2014

Parka coats are super stylish, permanently on trend and great for this rainy winter weather right through to summer festivals. Here are my top 5 favourite parka coats for 2014, all stylishly sustainable of course.

Timberland Womens Earthkeepers Canvas Barn Parka

This Timberland Earthkeepers Canvas Barn Parka is a real investment piece that will last you forever (or there abouts). It is reduced from £210 to £168 in the sale!

 Timberland Womens Earthkeepers Fleece-Lined 2-in-1 Parka

If you prefer a slightly more rugged look, this Timberland Earthkeepers fleece lined 2 in 1 parka is made from organic cotton and recycled polyester. It is reduced from £240 to just £144 in the sale.

 Vintage mod parka

This Mod parka jacket at Harper and Lewis is just £29.99 and you can also get a 10% discount with code vintage10.

Army Surplus Parka Jacket

This army surplus parka jacket at Harper and Lewis is just £34.99 with a further 10% discount with the code vintage10.

Hemp hoodlamb Parka Jacket

If you are not a fan of khaki try this hemp hoodlamb parka which is made from hemp organic cellulose, a  great alternative to the chemical treatments used for most waterproof jackets. You can also get a £5 discount and free delivery at Zalando with code ZALANDO5ALL.

Do you love parka jackets?

I think they are a wardrobe classic, especially with the British weather being what it is!

With warmest wishes

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People Tree -10 Reasons I’m Loving Them for SS14

The Nautical Stripes

breton stripes

A Breton striped top always looks chic!

The Cute Cropped Cardigans

cropped cardigan

So perfect for layering over  shirts or dresses until the sun comes out. 

The Zakee Shariff Prints

Zakee Shariff Bird Print Top

Artistic prints are great for adding a bit of interest to a pair of jeans

The Flattering Tunics



Wear it with jeans, jeggings or leggings. You can’t beat a tunic for stylish comfort and versatility.

The Simple Easy to Wear Styles

Stacie Button Dress

 Some times we all just need a little simplicity in our lives

The Slogan T shirts

Slogan T Shirt

Just saying it like it is!

The Colour Red

Red pocket dress

 It makes me feel happy

The Handcrafted Jewellery

Handcrafted Jewellery

Created by artisans

The Supersoft Organic Cotton

white organic cotton top

chemical free and feels great against the skin

and last but not least…..



The dedication of People Tree to creating beautiful wearable clothing whilst also helping people around the world to create a sustainable livelihood.

You can check out People Tree on Style is… or go direct to their website for full details of their amazing Fairtrade fashion.

What do you love about People Tree?

With warmest wishes

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25 Online Fashion Shops Selling Feel Good Fashion

We all want to feel good in the clothes that we wear and we are pleased to say that there are now plenty of online fashion shops stocking clothes that are stylish, sustainable and made with respect for those working in the supply chain. Great Fashion, no compromise!

Our definition of Feel Good Fashion: Clothes and accessories that make you feel good without compromising on style, quality or ethics. Clothes with which you form an emotional connection and that mean something special to you. Clothes that will feel as good next season as they did this season.

Here are 25 of my favourite online fashion shops selling feel good fashion

Seasalt Cornwall Celeriac Dress

Seasalt Cornwall

Beautifully made casual clothes with a nautical feel, inspired by the coast of Cornwall. Seasalt Cornwall are known for their fun and unique prints and supersoft lambswool knitwear. Ethically made in the UK and Turkey. I can vouch for the fact that Seasalt Cornwall clothes feel and look amazing.

Fashion Conscience

One of my favourite online fashion shops, selling a variety of fashion forward fair trade, vegan and eco friendly brands including SkunkFunk, Elvis & Kresse and Monkee Genes. Lots of colourful and unusual pieces to choose from.

Think Boutique

An intelligently and stylishly curated selection of fair trade, upcycled, locally produced and sustainable fashion including brands like Nancy Dee and Antiform.


An online fashion store stocking carefully selected ethical fashion inspired by Africa and sourced from brands, social enterprises and artisans from all over Africa. I would recommend checking out the striking tribal prints.

polo neck


At Outsider, the philosophy is that good clothes don’t go out of fashion. Outsider clothes are high quality and made with attention to detail, they also look beautiful when worn.

Fashion Compassion

Fashion ComPassion

Working with ethically responsible brands and artisans from Asia, Africa and the Middle East, Fashion ComPassion is an ethical online retailer with plenty of statement accessories. I particularly love the range of colourful and sparkly clutch bags.

Beaumont Organic

Luxurious organic clothing that is timeless, easy to to wear and soft against the skin.  I love the slouchy tops and knitwear.

Nancy Dee

Made in the UK using organic and sustainable materials, Nancy Dee is known for beautifully draped jersey pieces and contemporary classic styles. I love the flattering cut of Nancy Dee dresses.



Fair trade clothes made from natural materials for an effortless style. Bibico’s lace panelled tops and tunics are a really versatile and chic addition to any wardrobe.


An online fashion store with timeless contemporary style ethical fashion. Ascension stock both their own label clothes and brands like Komodo.

Maude and Tommy

A boutique in York selling a great selection of responsibly gorgeous fashion including brands like Himilaya and Sam Ubhi. Luckily for us they also have an online fashion shop.

The Keep

An uber stylish boutique in Brixton stocking some great brands with a story to tell including Studio Jux, Lowie and Maitri and clothes to cherish. Don’t worry if you don’t libe in London though, they also have a great online shop.

Braintree Clothing

Feel good fashion made from sustainable fibres including bamboo, organic cotton and hemp. I am loving the chilled out boho vibe of the collections.

Ethics Girls

A great selection of ethical fashion brands including Lowie, Outsider and Kuyichi.

People Tree - Erin Top Red

People Tree

One of the key pioneers of ethical fashion, People Tree make Fairtrade and organic clothes. They are my favourite place to buy ethical workwear but they also have some amazing casual clothes and party dresses.


Komodo clothes feature classic shapes with artisan finishes. I just love their gorgeous knits.

Online Fashion Shops - Sara C

Sara C

Sara C’s stunning nature inspired prints are featured on simple contemporary styles made from sustainable fabrics to allow them to really stand out. I am completely in love with the whole collection.

Annie Greenabelle

Annie Greenabelle

Annie Greenabelle’s flirty and feminine clothes are sold in some of the biggest fashion retailers including Topshop and ASOS. If you want to shop the whole collection which is made ethically either in the UK or abroad from organic and sustainable fabrics, you just need to check out their very own online fashion shop.


Recycled and organic outdoor and casual wear that doesn’t  compromise on style, performance or practicality. A good place to stock up on organic jeans and t shirts.


A cool eco brand from the Isle of Wight. Rapanui make great organic cotton t shirts, using renewable energy , simple!

Wall Luxury Essentials

A socially responsible brand making luxurious clothes. I love their elegant a line raincoats, so perfect for the British weather.


Whilst not all of the brands at Zalando might be considered ethical, they do stock a good variety that are including Skunkfunk, A Question of, People Tree and Kuyichi.

Online Fashion Shops - Peruvian Connection

Peruvian Collection

If you really want to spoil yourself, Peruvian Collection is the place to go. Their alpaca knit capes and coats are perfect for cocooning yourself on the coldest of winter days.


Luxurious and eco friendly homewear and clothes for men and women. Classic and chic styles by brands including Outsider.


Yooxygen is the name of the eco friendly and ethical fashion department at Yoox. It is also the home to Master & Muse, an exclusive collection of socially responsible clothes and fashion accessories curated by Amber Valletta.

What do you think? Which are your favourite online fashion shops?

With warmest wishes


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6 Online Fashion Brands Making Serious Style From Rubbish

Rubbish is usually viewed as something pretty negative but actually after discovering some innovative online fashion brands that are breaking new design ground and become some of the most exciting pioneers that the fashion industry has seen, I think I am starting to see it as something pretty cool!

Here are 6 fab online fashion brands making serious style from rubbish!

The Plastic Bottles

Timberland Earthkeepers Trenton Tall Boot

Timberland are a big offline and online fashion brand using serious amounts of rubbish to make their clothes. I was pretty astounded to learn that literally millions of disgarded plastic water and soda bottles are used to make Timberland Earthkeepers products from the linings to laces, uppers and even faux shearling and faux fur. Timberland haven’t just used the old bottles as they are, they have had to be pretty to clever about it to make sure that the resulting products lived up to their high style and performance standards for their outdoorsy clothes. ReCanvas™ fabric is just one of their clever little innovations, it is a material with the look and feel of cotton canvas that’s made from 100% recycled PET.

The Old Fire Hoses

Elvis & Kresse

Old fire hoses might seem pretty useless but design duo Elvis & Kresse make good use of them along with a range of other waste but reengineering them into some very stylish accessories. Just recently online fashion brand Elvis and Kresse announced that there bags will be available through the Donna Karan shop in New York as part of a long term collaboration to promote their shared goals of consious consumerism.

Rubber Inner Tubes

Reclaim Bags

Reclaim Bags was founded by Sophie Postma whilst studying Fashion and Innovation at Leeds college of Art. Old recycled rubber inner tubes are turned into really cool bags which are sold by the mega online fashion retailer ASOS as well as


Bottletop bag

When it comes to intelligent design, the Bottletop idea is hard to beat. Take a load of old can ring pulls, then create work for empoverished people around the world as they use an intricate method of crocheting to make the ring pulls into fab and funky metallic bags. Not surprisingly the Bottletop brand was conceived by, Cameron Saul after being inspired by a bag made of bottle tops in Uganda, along with his father Roger, the founder of luxury brand Mulberry.

Fishing nets and carpets

Online Fashion - Auria Swimwear

Diana Auria launched her swimwear brand Auria London after completing a contour degree at London College of Fashion in 2012. Her swimwear has been sold at some pretty hip online fashion retailers including Yoox, Fashion Art Music and Urban Outfitters. The amazing fabric used to make the swimming cozzies and bikinis at Auria London is completely unrecognisable as fishing nets and carpets but that is what it is actually made from. The last collection was a collab with illustrator Margot Bowman featuring a fun cloud print.

Fashion Industry Waste 

From Somewhere

Surplus fabrics and offcuts from design houses could be destined for landfill if it wasn’t for the pioneering fashion label From Somewhere which was started in 1997 by Orsola de Castro and Filippo Ricci. The pair have worked on a number of high profile collaborations incuding Topshop and Speedo. The philosophy of the label is to create fashion-forward design; bringing quality and craftsmanship to “exquisite rubbish.” Not only can customers shop From Somewhere website for ready to wear but they can also order items that are made to order from the online fashion trunk sales on the site.

What do you think seriously stylish or a load of old rubbish? how about both!

With warmest wishes

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The First Ethical Fashion and Style Inspiration Round Up of 2014!

From Somewhere

Along with welcoming in a brand new year, this New Years Eve brought fresh hopes for more change in the fashion industry. Whilst much has happened in 2013 and many new and exciting ethical fashion brands have emerged proving that there is no need to compromise on style or ethics, there is still a long way to go. We are really pleased that there are so many inspirational people out there that are helping to inspire and spread the word that we don’t all have to be perfect but making a few small changes to your shopping habits can make a big difference. So for the first ethical fashion and style inspiration round up of 2014, I wanted to share with you some of my favourite posts and websites.

I have been reading Style Bubble for many years in fact it was Susie’s amazing blog that inspired me to start blogging over 6 years ago. I was really pleased to read Susie’s interview with the very inspirational Orsola Castro of From Somewhere and to read her thoughful commentary on the subject of ethical fashion in her post Half Arsed Ethics. Susie makes the very valid point that whilst the ‘perfect’ guilt free wardrobe may be unattainable for many, but that caring a little is better than not caring at all.

Over at Feelgood Style, Becky Striepe has written an interesting post about Ethical Fashion and Why Shipping Matters. She features the TED talk by Rose George and explains one aspect of why buying locally could be the most ethical and sustainable option. If you are the look out for clothes that have been Made in Britain, please check out this section on

On the subject of ethical fashion, I think just about everyone is in agreement that it needs to both feel and look amazing. Rachel Manns is a very talented photographer that is excited by sustainability and dedicated to ethical fashion brands. Rachel works as a UK correspondant for Peppermint Magazine and also for brands including Luva Huva, ethical lingerie and Brothers We Stand, ethical menswear. You can check out her latest photographs for Luva Huva here.

Can Fashion Change the World? at the V & A was a talk by Lucy Siegle and Livia Firth which unfortunately I was unable to attend. If you are interested to know more about this talk and the Green Carpet Challenge that was initiated by the pair, you can read all about it in this article for Impact, the University of Nottingham’s student magazine in this article by Rachael at

Image – Dress by From Somewhere (designer label created by Ethical fashion pioneers Orsola De Castro and  Filippo Ricci)

I hope that you are having a fantastic 2014 so far!

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Style Inspiration – The Christmas Round Up

Not long to go until Christmas and I was very pleased to take a little break from eating mince pies and writing cards to check out some of December’s best and most sustainable style inspiration from some of my favourite bloggers. I hope that you enjoy reading these posts as much as we did.

The lovely Xenya of Green Stilettos has recently been interviewed for the Ecoist. You can check out the interview, the Zeitgeist Wears Green and beautiful photographs by Anoush Abrar over on her blog.

On Fair Enough blog there is a fantastic Christmas gift guide with 10 lovely Christmas gift ideas (all ethical and sustainable) in case you haven’t managed to get all of your your Christmas pressies yet.

In her post Wearing Gudrun Sjodens Eco Fashion on Eco Chick, Starre checks out the comfy, fun and fanciful clothes of this designer and shares why she loves them.

Over at Diamonds & Daisychains, Kate has posted  a very honest letter about her struggle to be ethical and why she feels it is so important.

Kindness by Design introduces the Keep Boutique, a carefully curated selection of fashion that is both environmentally sustainable and socially responsible.

On Treehugger Greta Eagan of FashionMeGreen talks about how you can wear sustainable clothes without sacrificing style.

City Girl at Heart posts about Hiro and Wolf Fair trade accessories for people and pets. Another great brand to check out if you haven’t finished your Christmas shopping yet. You can check out the video about the brand above.

Where have you been getting your style inspiration this month?

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5 Fashion Films To Check Out This Christmas

Here at, we love a good film and whilst the story line is obviously of upmost importance, we also love checking out a bit of film fashion. Films are a great way of getting a little inspiration for your own personal style either from the actresses with the most iconic styles or just the fashions from past decades. Christmas is a great time for curling up on the sofa in front of the tv and watching films so we though that we would share our 10 favourite fashion films for you to check out this Christmas.

Roman Holiday

Audrey Hepburn is possibly one of the biggest style icons of all time and this is one of the most iconic fashion films of all time. For anyone looking for inspiration on how to wear fifties fashion, this film is for you. Dirndl skirts and espadrilles are the order of the day but also look out for cute blouses, hats and neck scarves!

Get the Look! 

TOMS Wedges

TOMS Wedges are a great modern alternative to the espadrilles Audrey Hepburn wore. Wear them with a full skirt for some vintage glamour.

Love Story

For all of the romantics out there, this film is  not only known for its cheesy storyline but also Ali Macgraw’s preppy style which was commented on by Calvin Klein as ‘exemplifying this great American style. Look out for bobble hats and stripey accessories.

Get the Look! 

bobble hat

Throw on a bobble hat with your winter coat for a little Preppy seventies style!

Annie Hall

If you are wondering where the trend for women wearing masculine clothing came from, it could well be this film. Said to have come from actress Diane Keaton’s own wardrobe, this film features an ecclectic selection of clothes including vintage baggy men’s trousers and fedoras.

Get the Look! 

sustainable trousers

For a modern take on this masculine look check out these slouchy trousers by SkunkFunk.


For a little nineties style inspiration Clueless is a great place to start. The Alaia mini dresses, suits and knee socks were staples for Dionne and Cher

Get the Look!

Motel Rocks mini skirt


Wear this Andrea mini skirt by Motel Vintage with a pair of knee socks for a really Clueless style.

The Great Gatsby

This film featuring Mia Farrow was made in the seventies but set in the twenties. It features some amazing flapper style dresses. A more recent version of this film was also made this year and is also well worth checking out if you haven’t already seen it.

Get the Look!

skunkfunk dress

This SkunkFunk dress gives a nod to the dropped waist styles of the roaring Twenties without looking too much like fancy dress.

Which fashion films inspire your style?

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Secret Santa Ideas! 10 Fashion Accessories For Under £20

Secret Santa Ideas

We all love to buy gifts at Christmas and many people will be taking part in a Secret Santa this year where they get the opportunity to buy a secret pressy for a friend or colleague. Fashion accessories make great gifts but finding just the right pressy at just the right price can be a challenge. Today we thought we would share with you our top 10 fashion accessories which we think will make great gifts this Christmas whether it be for a Secret Santa or just to show how much you love someone. What’s more these gifts have been made under fair trade principles so by buying them you will be helping someone in the world to build a sustainable livelihood that helps them to escape or avoid poverty.

Fair Trade Mittens

We looooove these heart mittens by hip London brand Fair + True. You can also get a special 15% discount on these mittens and any other pieces that you buy from Fashion Conscience over the next 10 days.

People Tree Beaded Collar Necklace

This Beaded Collar Necklace has been reduced to just £9.60 at People Tree, a real bargain considering the intricate hand beading that went into making it. It was made in India using silk and glass beads. It was made by Pushpanjali, a Fair Trade organisation in India.

Hand knitted socks

These Beautiful hand knitted socks are made from 100% wool in Nepal by Pachamama, a company dedicated to fair trade. They are the ultimate cosy feet treat and cost less than a tenner at Ethical Superstore!

Fair trade gifts

This pretty washbag could also double as a chic make up bag. It has been created by Manumit a label that was originally inspired by the ‘Make Poverty History’ Campaign in 2005.

Mata Traders Earrings

These stunning earrings would be the perfect finishing touch for a party outfit. They are made by Mata Traders a Fair Trade brand which hand makes fashion accessories using traditional artisan techniques.

 Doggy hat

This cute sausage dog hat is made from 100% wool in Nepal. It is again by Fair Trade fashion pioneer People Tree and is reduced to just£11 in the sale!

Silk scarf

This striking silk scarf by NV London Calcutta  will brighten up a winter wardrobe. It can be worn around the neck, head or hair or even tied to a shoulder bag for a chic fashion accessory.

Peter Jensen Tee

This quirky cat print top is part of the Peter Jensen Collection at People Tree. It is made under fair trade principles from organic and fair trade cotton.

diamante bow brooch

This Diamante Bow Brooch has a definite vintage feel about it. It is the perfect way to add a little sparkle to a jumper, blouse or jacket for winter. It is handmade in India by skilled artisans for People Tree.

Fair Trade Bangle

Last but certainly not least this unique and individual bangle by Shared Earth is a great fashion accessory to add a little glamour to a t shirt and jeans.

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4 Ways to Accessorise A Little Black Dress For Winter

People Tree Cece dress

Lets face it, a little black dress is probably the most versatile item you will ever have in your wardrobe. We are particularly taken with this organic cotton jersey dress which ticks all of the boxes by combining comfort, versatility and a chic modern style. Here are just some of the lovely fashion accessories that you could wear with this dress.

LBT Party Time!
For a party or special occasion, the scoop neck of this dress is just crying out for a beautiful statment necklace, a classic pair of heels and clutch are the perfect finishing touches for this glam look. The vegan shoes are by Beyond Skin, the necklace by Joanna Cave and the bag by Bottletop.
Boho glamour!
For a glamourous but boho style, a large brimmed floppy hat (this one is by Fair Trade brand Pachacuti) and a long pair of boots are a great combination. We thought this usual bag made from ring pulls was the perfect way to finish this outfit off.
LBD - Retro Sporty

LBD – Retro Sporty by styleeyes1-333 featuring a black body con dress

For a  really different look we would love to style our little black dress with these fair trade trainers by Veja and this cool retro sequin cap. A Vivinenne Westwood back pack and tartan lined jacket from Vintage Renewal at Urban Outfitters complete the retro sporty look.

Relaxed elegance
Last but not least, this Kimono jacket by Ruby Rocks is a great way to add a little relaxed elegance to this little black dres and a pair of TOMS are the perfect choice for when holding a dinner party or stopping by a friends for drinks.

How doyou accessorise a little black dress?

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Ethical Menswear – 2 Retailers To Check Out

I the run up to Christmas, you may be looking for some new menswear to treat your man to something stylish. If you are looking for something a little different from the usual high street offerings that has been made with attention to detail and respect for people and planet, then we would definitely recommend checking out these 2 new sustainable menswear retailers. Of course, you can also find a wide range of ethical menswear on

Cock & Bull Menswear

Cock & Bull Sustainable Menswear

Cock & Bull is a recently established retailer focussing on quality menswear that has been made in the UK from organic cotton. The collection features organic and sustainable clothes including underwear, knitwear and hand woven tweed caps and waistcoats. The label boasts an individual vibe with its limited runs and limited edition pieces. Cock & Bull takes pride in its desireable and wearable clothes, wardrobe staples that can remain in the wearers wardrobe for a long time. A great deal of attention is paid to achieving just the right colour, texture and shape to make each piece, something to treasure. You can find the Cock & Bull store on Cheshire Street (off Brick Lane) or check out the online store.

Brothers We Stand


Brothers We Stand is a new online Menswear boutique with a strong focus on design, covenance and quality. The clothes are selected for their ability to delight the senses as well as performing the jobs they were created to do. The history of each item on the site is known and they have been built to last and be enjoyed for many years. Brothers We Stand has its own range of sustainable menswear but also feature some forward thinking brands including Nurmi, Rapanui, Antiform and Riz.

What do you think? Will you be treating yourself (or your man) to something stylish and sustainable this Christmas?

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