About Us

Feel Good Fashion at Your Fingertips

Introducing style is… a search engine to help you discover and find the best of fashion, in terms of style, design, sustainability and ethics, available on the internet.

Style is… is an easily searchable platform which brings together thousands of items of clothing, shoes and accessories, all offering a more sustainable choice than shopping the high street, under one big virtual roof in a kind of super boutique. It aims to make it quicker and easier for you to discover fantastic new brands and beautiful clothing ranging from the ridiculously affordable to the downright luxurious and everything in between. Style is… features a range of clothes, shoes and accessories for women, men and children that you will love for their fresh innovative design, unique styles, high quality finishes, artisan details, luxuriously soft fabrics and much more.

Style Is… was founded in September 2012 by Ceri Heathcote, a fashion blogger and Director of Heathcote Communications. Since making the switch to buying ethical and sustainable fashion a year before, she had been amazed by the huge choice of beautiful clothes out there but also surprised by how difficult it is to find this clothing online. She wanted to make it easier for others to discover the amazing clothes that she had discovered from the bold and bright African prints to the handmade lace pieces, super soft draped bamboo clothes and unique handmade accessories to the quirky charity shop and vintage finds and lots more.

Ceri firmly believes that making the switch to shopping ethically and sustainably has not involved any compromise for her at all in terms of style or choice, in fact quite the opposite since changing her shopping habits a year ago she has been really pleased with the beautiful, high quality, flattering, individual and wearable clothes that now fill her wardrobe. You can check out her style blog on www.ethicalfashionblog.com and posts for Oxfam Fashion Blog. Ceri also writes for Ethical Fashion Forum Soure Intelligence and is a member of the Fellowship 500.

We really hope that this is just the beginning and Style is… will help to change the way that we shop for clothes. We also hope to continually add more brands and products giving customers more choice and an even better shopping experience.

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How does style is… work?

style is… Website is a curated collection featuring products from online fashion retailers that fit with our ethical criteria but above all we feature products that are stylish, beautiful and wearable. Our mission is to make it quicker and easier for you to shop sustainably and help you discover beautiful fashion. We don’t actually stock or sell any products, just provide information, images and a link to the products on the retailers/ brands own site. When you click on a link from our site to a retailers site and then buy a product we will recieve a small commission, this is tracked using cookies. You can find out more about how this works in our privacy policy.

Style Is… is owned by Heathcote Communications